Pall Corporation | Animal Platelet Enhancement Therapy (APET)
The Animal Platelet Enhancement Therapy (APET) system was developed to support veterinarians in treating injured animals by safely collecting, separating, and concentrating a patient’s own blood platelets to accelerate healing. Used across a wide range of animal types—including farm and livestock—this procedure occurs in time-sensitive, often high-pressure environments, where usability, clarity, and error prevention are critical.
My role as UX Research and Design lead focused on reducing use errors, minimizing training burden, and improving first-time success for both new and infrequent users. A manufacturing change to the system’s critical bag and filter set created an opportunity to step back and re-evaluate the entire product experience, rather than addressing components in isolation. The existing solution relied heavily on long, text-dense instructions with minimal visual support, while loosely organized syringes, solution bottles, and components provided little guidance for proper sequencing or setup.
I led a comprehensive redesign of the APET user experience, spanning Instructions for Use (IFU), packaging and labeling, Out-of-Box Experience (OOBE), product identification, marketing materials, and overall visual appearance. This included the design of a redesigned bag and filter set with an integrated hanger system, clearly labeled contact points, and illustrated guidance that aligned directly with critical procedural steps. Packaging was intentionally structured so that assembled components became part of the instruction system itself—reducing cognitive load, reinforcing correct workflows, and guiding users through complex tasks at the moment of use.
The result was a safer, more intuitive, and more learnable system that reduced procedural errors, improved confidence for first-time and returning users, and significantly lowered training and support demands. This project ultimately set the standard for future Pall biopharmaceutical products—demonstrating how thoughtful UX and human-factors design can materially improve clinical outcomes, usability, and product adoption.
Original Packaging & OOBE Out Of Box Experience of C-PET - project starting point.
Redesigned Bag/Filter set with associated Hanger with labels and illustrations
Packaging assembled pieces create integrated instructions with close association with products components
Inner instructional material A/B testing
